We designed an interactive brand experience that invites people to play, explore, and experiment — transforming curiosity into connection. By sparking engagement in a fun, hands-on way, this project empowers audiences to discover the brand in fresh and memorable moments.

We created a bold brand campaign celebrating snack freedom — empowering people to break the rules, mix and match flavors, and embrace delicious individuality. This playful, rebellious voice invites everyone to crunch confidently and redefine what “good taste” means.

To reposition The Branch as a fearless leader in design, we developed a bold, press-worthy campaign that leverages an unexpected digital platform to challenge conventions and redefine what a museum experience can be.

Instagram post idea

Envisioned the marketing and experiential landscape for Cairo 2036, designing immersive brand moments and engaging activations that captivate both athletes and spectators. This concept reimagines how the spirit of the Games can come alive in Egypt through bold storytelling and innovative experiences.

Designed a personal assistant app to help users stay organized and motivated, empowering them to manage time effectively while reducing stress and overcoming procrastination. here

(See Growvana)

Collaborated with a private client to refine her pewterware business branding and design a modern, elegant website update — elevating her online presence and showcasing her artisanal craftsmanship with timeless appeal.